As Senior Graphic Designer at this medical supply company, I was in charge of managing of variety of marketing projects, including brochures, flyers, product packaging, and website upkeep.
I was often given a challenge of creating visually appealing material that showcased the necessary information in an engaging way without seeming too 'medicinal' or bland.
These challenges were met by combining the company colours, vivid, full page imagery and tight textual elements. The result? Clean, contemporary material that looks modern and professional while still showcasing all the necessary information.
The Hub Condominiums
It’s Good to be Connected.
The Hub Condominiums is a new development located in the heart of Downtown Vancouver, catering to the young, urban socialite who craves the upscale and trendy lifestyle that comes with city living. With the Hub Condos, it’s all about the experiences you have and the connections you make.
To attract potential buyers of this development, a unique brochure was designed. The accordion-style brochure, being almost 6 feet in length, gives the viewer a feeling of expansiveness and luxury. The use of black and white images suggests a contemporary and stylish lifestyle, while the monochromatic color palette gives an enriching sense of luxury and well-being. The people shown in the brochure are circled and connected, giving the sense of an interactive and social community one would be a part of at the Hub Condominiums.
Avison Young Commercial Real Estate
While working for a commercial real estate company I had a chance to work on brochures and marketing collateral while adhering to the company's strict branding guidelines.
The challenge was to create clean, effective marketing material that not only displayed the information in an appealing way, but conveyed a sense of quality and professionalism as well.
ISTD Type Conference
Cruisin’ Through European Type.
The next type conference held by the ISTD is located in Amsterdam and will be a unique experience for those attending. Attendees stay at the Hotel Amarâth and are given free bike rentals throughout the city for exploration when not attending typography events.
The title ‘Ampersands In Amsterdam' was used to portray the location as well as the subject matter. The poster needed to reflect the unique experience of the location of the conference, so it takes a fun look at a well-known aspect of Amsterdam: the everyday use of bikes. As the conference is held during Autumn, the colours and playful use of ampersands give a sense of movement and resemble falling leaves.
Gap Adventure Tours
Paint Your Own Adventure.
South America is rich with culture and many of the world’s natural wonders. The exotic landscapes and diverse cultures of this continent make it easy to be awed and inspired. Gap Adventure Tours offer a unique experience to those who are inspired by travel and want to experience culture while exercising their own creativity.
The design behind this brochure draws from the rich, colourful culture of South America. Bright colours and aggressive typography create a sense of adventure and excitement, while the bold collages of imagery showcase the interactive, stimulating experience one would have on these tours.
J'Sea Adventure Sailing
Putting You at the Helm.
The challenge was to rebrand J'Sea Adventure Sailing and give it an updated, fresh feel that stood out from the crowd and conveyed a sense of adventurous, oceanic travel. The angle, colour, and shape of the logo portrays a sense of adventure and has a fun, playful feel. The use of complimentary colours creates and energy that reflects the feel of the company.
A simple stationery package and website was designed with the hopes of refreshing the overall feel of the company and update its image to appeal to the current clientele.
Lazy Days Record
My Wandering Mind.
My Wandering Mind is a band that mixes the musical genres of alternative-rock with ambient, providing a relaxing and mellow experience to those who listen to it.
The purpose of this record sleeve is to visually interpret how a mind can start to wander. When the mind starts to daydream, a common symptom is doodling on scraps of paper. This is shown with the use of doodles as an illustrative element, not only graphically but typographically as well. There is also a feeling of movement throughout the record that emphasizes the way a mind can move around aimlessly. The black and white palette gives the record a simplistic yet contemporary feel to match the genre of music.
What's Your Wine Personality?
The Zodiac Winery is located in California on the outskirts of Joshua Tree National Park, a place that is said to be one of the best places in the world to see the stars. The concept behind Zodiac Wines draws from this fact, and utilizes some of the constellations seen in the sky.
The design of the bottles takes all twelve of the zodiac signs and pairs their personalities with the personalities of different types of wine. The main graphic element on the bottles are these constellations, which are visually striking and also bring a personal connection to the viewer. The colour palette is simple and relates to the idea of stars in the sky, while the back label describes the specific characteristics of the wine and connects it to the zodiac sign that it is paired with.
Chocolate Week is an annual festival dedicated to showcasing some of the world’s most decadent chocolates. Visitors can attend workshops or lectures, sample some of the world’s most indulgent chocolate, and even see chocolate sculptures and chocolate art. Chocolate Week is an exciting celebration of everything chocolate.
Since the festival is for serious chocolate lovers, a clever concept was created to target this audience. With this tongue-in-cheek idea, each attendee would receive a ‘patient file’ for themselves, diagnosing them as a certified ‘Chocoholic’. Within the file are tests that pinpoint the severity of each individual’s chocoholism; a description of the ‘disease’; information about their ‘sponsors’ (key speakers at the festival); and even a prescription (a sample of decadent chocolate).
John Sandford Book Series
Fitting the Pieces Together.
The “Prey” novels, by John Sandford, are well-known for their suspenseful murder mysteries and unorthodox detective work. When creating a concept for the redesign of these book covers, a distinct look and feel was needed in order to create a recognizable identity throughout the series.
The concept statement was rendered visually by photographing a simple, key element in each detective case and ripping the photo into pieces. The pieces were then laid out in a way that showed the picture but still in a ripped up fashion. One piece was then taken away (in a murder mystery, the story never fully comes together until the end of the book). It was important for the images to stand out, so a simple black background colour was used to set the mood of the mystery. A bold title was placed at the top of the book to ensure that this popular series is easily identified.
Saporito Trading Company
A Voyage of Flavour.
Saporito: An Italian word meaning tasty or flavourful.
The Saporito Trading Company started in 1894 as a small business that imported and traded flavours and spices from all over the world. For this gourmet pasta line, the noodles and sauces are infused with special ingredients from a specific country to give a unique and flavourful experience.
To get the look and feel of a long-established company that originated with over-seas trade, the logo and packaging needed to have an old, nautical feel. The glass jars are wrapped in rope; have a heavy cork; and have labels printed on canvas fabric for a more tactile experience. The labels, inspired by an old map, have latitude and longitude lines, rounded corners, and an old calligraphic typeface. The stamps on the front of the jar are representative of importation stamps, and the back label explains the flavor and why it is special to the area it came from.