Chocolate Week is an annual festival dedicated to showcasing some of the world’s most decadent chocolates. Visitors can attend workshops or lectures, sample some of the world’s most indulgent chocolate, and even see chocolate sculptures and chocolate art. Chocolate Week is an exciting celebration of everything chocolate.
Since the festival is for serious chocolate lovers, a clever concept was created to target this audience. With this tongue-in-cheek idea, each attendee would receive a ‘patient file’ for themselves, diagnosing them as a certified ‘Chocoholic’. Within the file are tests that pinpoint the severity of each individual’s chocoholism; a description of the ‘disease’; information about their ‘sponsors’ (key speakers at the festival); and even a prescription (a sample of decadent chocolate).