Redesign and launch of an existing product.
At Purdys, I was tasked with the fun challenge of redesigning one of our popular products for the purpose of modernizing it and marketing it towards a younger, fresher demographic.
After lots of conceptual brainstorming and mockups, the end result incorporated a simple, chocolate bar "first aid" icon that was playful and catered to a younger audience.
To bolster the in-store launch of this product that was happening around the end of the summer, I created a feature sign to highlight the survival kit and it's appeal for "back to school" customers.
The end result was a majorly successful product launch. Based off the success of the product, I was then able to make a matching Christmas edition, as well as a No Sugar Added edition.