Cruisin’ Through European Type.
The next type conference held by the ISTD is located in Amsterdam and will be a unique experience for those attending. Attendees stay at the Hotel Amarâth and are given free bike rentals throughout the city for exploration when not attending typography events.
The title ‘Ampersands In Amsterdam' was used to portray the location as well as the subject matter. The poster needed to reflect the unique experience of the location of the conference, so it takes a fun look at a well-known aspect of Amsterdam: the everyday use of bikes. As the conference is held during Autumn, the colours and playful use of ampersands give a sense of movement and resemble falling leaves.