Putting You at the Helm.
The challenge was to rebrand J'Sea Adventure Sailing and give it an updated, fresh feel that stood out from the crowd and conveyed a sense of adventurous, oceanic travel. The angle, colour, and shape of the logo portrays a sense of adventure and has a fun, playful feel. The use of complimentary colours creates and energy that reflects the feel of the company.
A simple stationery package and website was designed with the hopes of refreshing the overall feel of the company and update its image to appeal to the current clientele.