Uncovering the Truth.
The Little Keepers toy company does more than just sell toys; Little Keepers is a company that gives back. For this line of toys, Buddha figurines are purchased to help children in need in India. Each Buddha comes in a box dedicated to a specific area of need, and when purchased, proceeds go to help children in that specific area.
The boxes are in a ‘temple’ shape with unique die cuts around the bottom. Each box is directed to a specific area of need, which is written in English with the Hindi translation on the front. The boxes open from the top and unfold into a shape similar to a lotus flower, revealing the little Buddha sitting inside. The inside is vibrant and colourful, decorated with Mehndi, an Indian tattooing technique that is a cultural symbol of love. The insides also feature statistics about the conditions children in India face every day – hence the concept ‘unfolding the truth’.