Purdys Birthday Signage
A celebration of a Canadian company.
During my time at Purdys Chocolatier, the company celebrated a milestone 110th birthday during the same year that Canada was celebrating it's 150th.
During the summer months, we wanted to highlight the similar birthdays and let customers know that Purdys was a long-standing Canadian company, proud to be celebrating a birthday alongside Canada.
To showcase this season, I designed and created in-store signage and website graphics that promoted our Canada line of products in a celebratory way.
The leaseline banner was to hang at the edge of the store and attract customers while promoting product, and a hanging banner highlighted a specific product we were selling during the season.
I also designed a set of signs for the inside of the stores, detailing historical moments from Purdys' many years in business. Each sign had a unique image, corresponding date and write-up of an important time in the company's history. For example, 1907 was when the company originated, and 1990 was when the signature Hedgehog was created. The result of these signs was a cohesive set that drew customers in and celebrated the defining moments in Purdys' history.