Concept design and implementation of store construction graphics.
Working closely with the Store Designer at Purdys Chocolatier, I was in charge of creating hoarding graphics for all shops that were undergoing construction or renovations. These large-scale graphics were installed in various malls with the intent on promoting exposure and creating hype around a new store opening.
Using newer social-style photos and working with detailed floorplans and measurements, I redesigned the look and feel of the hoarding, giving it a more youthful, energetic look that was more engaging and cost effective. After the design process was complete, I worked closely with an outside printer to ensure items were printed on the correct material and installed correctly.
The result was an updated, fresh feel that instantly portrayed the brand and promoted exposure within the mall.