What's Your Wine Personality?
The Zodiac Winery is located in California on the outskirts of Joshua Tree National Park, a place that is said to be one of the best places in the world to see the stars. The concept behind Zodiac Wines draws from this fact, and utilizes some of the constellations seen in the sky.
The design of the bottles takes all twelve of the zodiac signs and pairs their personalities with the personalities of different types of wine. The main graphic element on the bottles are these constellations, which are visually striking and also bring a personal connection to the viewer. The colour palette is simple and relates to the idea of stars in the sky, while the back label describes the specific characteristics of the wine and connects it to the zodiac sign that it is paired with.